Anyone with a website or online business has heard (at least once, if not hundreds of times) that
“content is king”. There is a lot of validity to that because it is content that drives traffic, yet, there is
something missing from that phrase. It should include the word creative – i.e. “creative content is
king”. It might alternately be unique or timely content, too.
An online presence is essential in business today, and for small to medium scale businesses, this
costs time and money. Hiring a programmer or web designer is essential for your success. An easy
solution to market your product or services online is a Website.
Reasons stand out why a Website is essential for your business:
• The Website is Search Engine friendly. It automatically solves a lot of SEO issues. Popular search
engines like Google prefer WordPress powered websites over others. Aside from that, email
marketing, payment systems, and other marketing tools are Integra table into the system.
• A Website is mobile ready; you can even manage your WP dashboard from your mobile phone.
WP-powered sites are designed to be a smartphone and mobile-ready.
• People can reach your business, visit and do business with you while mobile without a hitch. This
has been an ongoing problem for other sites. On other sites, the user interface is not compatible
with mobile systems and makes it hard for people to reach and interact with online businesses while
mobile. WP solved this problem and made its design mobile-friendly.
Evolving from a blogging site, WordPress continuously upgrades its designs, features, and plugins
to make it easier for businesses to use the web content management system. Plugins and
integration include email blasting, payment systems, and multimedia. It also comes with a lot of
support, making troubleshooting a breeze. It’s free themes look professionally made and are easy to
manage. It is also safe and secure; Website software is constantly updated for security measures.
Your online presence is a breeze with a Website. The tools and plugins available are easy to install
and manage. You don’t have to be internet savvy to manage your own site. The best part is you can
do it anywhere on your smartphone. Blogging and the online store are two of the best features of a
Website. Both will give your business the online presence it needs to market your products and
services.
Elements of a successful website-
Here are some key elements that go into building a successful website, and more importantly, a site
that will work for you:
1. Thou Shalt Be Visually Pleasing
Yes, this is number 1! We are living in a visual world so a website that looks good is of utmost
importance.
One-click is all it takes for a potential customer to navigate away from your site, so engaging users
immediately is essential.
✓ Use Your White Space Don’t fill up your whole website with text and images. A cluttered
website is confusing and makes more work for the user as they will have to sift through all of
the information in order to get to what they need.
✓ Don’t be afraid to consider white space as an element on your website. Much like a kitchen
counter, people enjoy a clean page, it will draw them in and they will want to stay there.
✓ Images and Graphics If you want great looking images and graphics, you are going to have to
invest a little. The internet is full of free stock photography, but if you want a professional-
looking website, you need to use professional images.
2. A Homepage with a Clear Message
When visitors land on your website, (unless they have clicked on a very specific link) they are going
to land on your homepage first.
This is your big chance to tell them exactly what you want them to know about you – don’t waste it!
: Answer these questions: Who are you? What do you do? What benefit/value do you offer?
If you are counting on people searching through your website for this information, then you are
going to lose customers.
It is so easy to click away from a website and search for something better than most people will do
just that if you don’t grab them, and speak to them very clearly.
When someone arrives on your homepage, you have a chance to make a connection. Currently,
customers are used to finding the information very fast, so it is essential that you give them
information that is pertinent right away.
3. Contact information that is right
A potential client has found your site, they like it enough to stay, and your homepage message has
made it clear that you are the right fit.
Now, make it very easy to contact you. There are many options nowadays to get in touch with
someone; it’s best to offer several choices so a potential client can choose what works best for
them.
This may seem like a basic rule, but if someone has navigated their way through your website and
has made the decision to contact your business, don’t make them revisit the homepage to find out
how to do it! You could easily lose them on the long, desperate journey back to your contact menu.
4. An “About Us” Page That Isn’t A Bore
Whether your business is a one-person show or you have dozens of employees, don’t assume no
one wants to know about you and them- because they really, really do.
In fact, the “About Us” page is usually one of the most visited pages on a successful website!
People still want to find a personal connection, even when they are shopping online. It may be an old saw, but it’s still true: People Buy From People.
Once you’ve created an “About Us” page that engages potential customers and presents your
the authentic story, revisit your page often and update it as needed.
Has your business changed since its inception? Are your goals different than when it all began?
Don’t write a paragraph and then stick it up on the shelf and expect it to sing for you.
If you’re having a hard time writing about yourself (a very common problem) then ask a friend or
colleague to do it for you. You may be surprised at what they have to say and it’s a great starting off
point – just make sure you edit and add to it so that it is sincere and reflects your voice.
4. An “About Us” Page That Isn’t A Bore
Whether your business is a one-person show or you have dozens of employees, don’t assume no
one wants to know about you and them- because they really, really do.
In fact, the “About Us” page is usually one of the most visited pages on a successful website!
People still want to find a personal connection, 5. Your Call-To-Action Should Be Loud And Clear!
If a potential client has found you and looked around your website, what is it that you would like
them to do next? This may seem obvious to you, but don’t assume it is to the person perusing your
home page.
Visitors to your website have a vast amount of information and advertising right in front of them, so
why not make it as clear and as easy for them as possible to take the next step?
A successful website uses a clear call-to-action, making it easy for visitors to convert quickly into
customers. even when they are shopping online. It may be an old saw, but it’s still true: People Buy From People.
Once you’ve created an “About Us” page that engages potential customers and presents your
the authentic story, revisit your page often and update it as needed.
Has your business changed since its inception? Are your goals different than when it all began?
Don’t write a paragraph and then stick it up on the shelf and expect it to sing for you.
If you’re having a hard time writing about yourself (a very common problem) then ask a friend or
colleague to do it for you. You may be surprised at what they have to say and it’s a great starting off
point – just make sure you edit and add to it so that it is sincere and reflects your voice.
6. Search Indexing. HOT.
Like SEO, this is an “invisible” step, but it is essential if you want your website to work for you.
All too often, clients come to us with an existing, live website that has never been submitted to any
search engine to be indexed.
This is not a technically steep step, but if you don’t tell the search engines that you exist, it makes it
that much more difficult for them to find you.
Learn how to submit your site to popular search engines, and you should see an increase in reach
and web traffic. Success!
Conclusion:-
Your website is your digital home base; it will be doing business for you 24 hours a day and reach all
corners of the world. It is essentially the front door of your business, so take the time to make it
shine!
Want help getting your website to sparkle? Talk to our team to see just what we can do for you!
Your website can be best made at Pheunix. You can contact Pheunix for further information.
