The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the spoils going to the 1 position in the top 10 for any given keyword, stating that “rank matters” is truly an understatement. With the competition getting more fierce by the day, search engines have become the battleground for various rubber matches between companies seeking to lay claim to the
coveted top 10 results. One position with the right message in the title with a concise description can go a long way in determining if your site ranks or tanks online. One tip is, if you are thinking about optimizing your website; try to think like a customer on one hand and as a software engineer on another. Since engineers are the ones who control how search engines see your site and customers are the ones who determine how the engineers create the programs that administer the search engines.

The bottom line is, it’s all about relevance and results. So having terms in your site like ” how do I sell a home” optimized for real estate, or “I want the best deal on flights to Miami” if you are a travel company can go along way. Not to mention strengthening the natural affinity of key phrases for your industry. the purpose of the content here is to answer these basic questions and steer the visitor in the direction that you want them to go in. Start by saying clearly who you are and what you do.

Make your homepage from zero to hero

Your Home Page should include:

A headline that says who you are- This one line should explain succinctly and clearly who you are and what you do. This is the first part of the page the viewer will see, so it’s important for it to speak to their needs.

Visuals–

it’s good to include at least one visual that relates to your business or products. Again, make sure this matches the expectations of the visitor to your site.

A bullet-

Point list of benefits for the visitor. These should explain the positive improvement in the visitor’s life that your website and/or its products provide.

For example:  – “This is the most comprehensive information website for pet buffalo beetle owners.”

“We provide all of the digital audio products you need in one place.”

“Our referral service can help you find the North Wisconsin contractor you need today.”

Call to action-

The call to action tells the visitor what they must do in order to receive the listed benefits. It includes an action word and a time phrase to give it urgency – “Get started today.” Introduction to the other pages on your site… and what your visitors will find when they go there. Explain how each page will help them by speaking to their needs with phrases like:

“Need help with…?”

“Want to see what others have to say about us?”

“See what’s new on our blog…”

Your Home Page, this is the visitor’s first impression of you and your business…..make
sure it is a great one.

Never fear, though this article is here to tell you what’s missing and how to give your
online store superpowers.

Pump Up your Customer Experience

If you keep up with statistics –  you know that you have a very limited amount of time to get a potential buyer to what he or she is looking for. 80% of online shoppers have already done the research and know exactly which product they want before they head to your shop. There’s a limit to how much trouble a visitor will go to, to buy from you. Internet shopping is all about “fast and easy”. That means that your visitors expect to open your search and see suggestions when they start to type, and those suggestions need to have images of the products as well as
prices so that a quick glance tells them what they need to know. If the results include that “hot” item they came to buy, you’re halfway there!

Pull out the Stops

There are a couple of other features your website search needs to have in today’s online market. Both of them are related to limits placed on your site by its platform, design or host. If it’s going to achieve hero status, you’re going to have to take out those limitations. Let’s start with speed since we’re looking for “fast and easy”. The search routine described in the previous section is actually going to require a fairly complex algorithm and the programming to apply it. In order for it to run fast, it’s going to need resources (processor time and memory).

Are we there yet?

Well, almost. Don’t put on your mask and cape yet. There are still a couple of little things missing. To begin with, in order for those suggestions to work as described above, your site search is going to have to collect and analyze the data from previous searches. That means you’ll need to have a database and run the cumulative data through your search algorithm in real-time. That’s how your program prioritizes the results. Then again, if you’re going to go to all this trouble for your visitors, why not add a little

something for yourself, like analytics. You should have access to all that search data to
find out things like:

What items are visitors not finding on your site?

Which of your products is selling best and worst?

How relevant are the search results?

What items could use some promotion?

How are your current promotions doing?

What’s the conversion rate for today?

These are just a few of the questions you can answer with the records from your on-site search. The point is that improving the search is only half the battle. To get the most out of it, you need to be able to work with the data in your merchandising. That information can help you determine what to add to your inventory, product placement, promotion strategies and lots of other things that will help you boost your sales. The process is called analytics
and it’s essential to your success in today’s market.

Get Ready to Fly!

If you can meet all the requirements above, you can bet that your sales will increase if you’re getting qualified traffic. Who’d have thought that something like a mild-mannered site search engine could turn out to be a superhero in disguise? Putting all the puns aside for a minute, let me reiterate that a website search is already a
well-proven tool for boosting conversions. Getting the most out of it means utilizing it as outlined above. It’s actually much easier than it sounds, too. If you’d like something more platform-independent, I recommend taking a look at Instant Search+. It’s a complete package that’s available in a custom-developed version as well as for as an add-on for those popular e-commerce platforms. Pay them a visit today. You can design your superhero costume later.

Conclusion:-

Getting the most out of your website can be a tough job. You never know what a visitor is expecting from you because the digital trends change with the bat of an eye. You need to consistently learn from the data available to you and optimize your website to deliver an experience that makes a visitor convert. Don’t lose a potential customer just because you forgot tapping into data or personalizing their experience! Contact Pheunix for the best website designing. To know more about Pheunix, contact on the number or address below.