You can have a site that impresses everyone who sees it. The market is packed with companies trying to persuade the customers that their product is 100 times better than all the other on the web: presentation is everything, how you show your talents to your possible customers and how you present your ideas is the soul of modern commerce. And what better presents your company than a beautifully made website? Let’s face it – marketing is what makes or breaks a business. You can have the best product out there, or perform a service better than anybody else, but if your presentation isn’t on point, there’s very little chance your business will succeed.

A well-made website will help you rank better, grow your client base and increase your revenue, that is actually what every businessman look for. Engaging content will help you share your knowledge and establish yourself as an expert in your field. But how do you make it all look professional? How do you make it look like a million bucks
without spending a dime? Well, it’s much easier than it sounds; you just need the right tools and experts to advise you through the entire process. Let us break it down for you.

There are five areas in particular that need attention, so if you follow these steps, you’ll be on your way to a better website and a better conversion rate on your analytics data.

1. KEEP YOUR CONTENT FRESH

Whether online or offline, content is king. Consumers research companies online before deciding who they will spend their money with, so imagine what they think when they visit an outdated website? They will instantly assume that you’re out of touch with the consumer. It’s important to look regularly at your content to consider what you can update, what new products you can add and how you can reach out to the consumer.

2. RE-THINK YOUR DESIGN

The design of your website is more than just changing colors and fonts. Customers are used to flashy websites and graphics, so think about how you can use your online space to maximize marketing potential. To enhance the consumer experience, address the customer directly in your marketing, personalize the experience and the navigation process. Use functions like smart search to make the usability of your website as smooth as possible.

3. JOIN THE MOBILE MOVEMENT

In today’s always-online world, consumers expect to be able to move swiftly and seamlessly from gadget to gadget. You need to consider how your website works in the mobile world; can users navigate your website just as easily on a tablet as they do on a computer? Can all of the graphics load, or will they cost the customer valuable data on their
Smartphone? What is your page load time? These are all vital considerations if you want to improve your website for the new generation, and you can read more about this here.

4. DEVELOP YOUR SEO STRATEGY

SEO Strategy basically involves improving your place within search engine ranking, and while great content and accurate meta descriptions are key factors for this, there are areas that require a greater level of expertise. SEO is an ever-changing and increasingly complex field. If you go with a company like Million Dollar Branders for example, we’ll be able to change your website from just a static piece of marketing into something that visibly generates revenue.

5. GET INVOLVED WITH SOCIAL MEDIA

The final element to your website should be an extensive social media campaign. Social media is so deeply embedded within modern society that a business cannot succeed without it. The key here, however, is to find out exactly which platforms your customers are on, as well as those your competitors are on. Look at how they
converse with the consumer, and try to think about how you can go beyond that.