There Is no perfect definition of success. It is defined by the one who tries to achieve it. This is a world of internet. There is a lot to earn online in this era. What is a successful online business? How to achieve more success in online business? What is a good web consultant? There are so many questions that come to mind while thinking about a successful online business.
What is an online business?
Online business is a business that can reach the rest of the world by leveraging the unlimited power of the internet. It can open doors to a completely new segment of marketing and promote your product at a minimum cost. But like any business, you must first understand who your market is, why or how your business will attract them. Here, in this article, you will come to know why you need a good web consultant to
increase your online business.
What is a web consultant?
To understand what a Web Consultant does, we first have to be clear on what a consultant is. A consultant is generally someone (a professional) who specializes in a particular area. In most cases, a consultant is someone who gets paid for their expertise and insight. Generally, they’re highly trained and specialize in a particular field.
The reason why this article is written on this topic is to explain the value of a Web Consultant and to bring some clarity to a growing trend. Web Designers, Graphic Designers, Webmasters and most Web Developers do so much more today. A website consultant is no different. They start with smart and objective questions to
evaluate what’s happening under the hood of your website.
Regardless of its current state, here are 22 ways a website consultant could improve your website and make your life (and your organization’s life) a little easier.
Each of these 35 ways is broken down into these five categories:
• High-level, Big Picture Stuff
• Planning & Strategy
• Marketing (related to SEO & Content Marketing)
• Design, Development
• Measurement
1. Provide objective advice
We’re all a little too close to our websites, sometimes to our own detriment. A consultant will bring the candor your website deserves.
2. See the big picture (from a User Experience perspective)
It’s easy to lose sight of your entire website’s UX when you lock into details that might not make that big of a difference. Flipping the coin, sometimes details are the crux to performance woes. A UX consultant can
sort those details and prioritize them.
3. Point out common website errors
Though websites are like snowflakes (not all the same), they do face these common website errors.
4. Prioritize those website errors
Is a misspelling more important to fix than a broken link? It depends. A website consultant will have the answer.
5. Help you evaluate if you need a website rebuild
Do you need a bulldozer or fresh paint? A consultant can point out signs that you need to rebuild your website or make the case to tune your site instead.
6. Debunk Myths
• “People don’t scroll.”
• “White space is not needed.”
• “All pages need accessible in 3 clicks.” Actually…
• people do scroll websites
• white space is a critical design element
• the “3-click rule” is nonsense
A website consultant will separate the myths from best practices.
7. Determine if you own a “Brochure”
Website Brochure websites don’t work.
8. Stop procrastinating
Hiring an independent consultant may just be the motivation you need to focus on your website.
People put things off because they feel overwhelmed by or scared of what they need to do.
10. Help you understand your website’s audience
Your website is not for you.
Most companies don’t take the time to understand this approach and consequently, go about
designing a website that pleases themselves.
9. Create website-specific user personas
How exactly do you understand your audience? You build website-specific user personas. A website consultant — with user research experience — will help you navigate this activity.
10. Plan a website strategy
Have you ever thought, “What’s the purpose of our website?” Your website’s long-term success is dependent upon your website strategy.
11. Map out the structure of your website
“Bad information architecture causes most user failures” Why?
Because getting a person to the right page within a website is a prerequisite to getting anything done. A consultant can help you design the structure of your website with site mapping regardless if you’re rebuilding or starting from scratch.
12. Brainstorm possible lead magnets
Lead magnets are fun to think about but take gobs of work to complete. A consultant will help you brainstorm something of quality and find the perfect home for it on your website.
13. Run an SEO Audit
Are you ranking for the right keywords? How much organic traffic do you get? Unlike a tax Audit, an SEO Audit can be performed relatively quickly and provide a state of the union.
14. Teach you about On-Page Optimization (for proper SEO)
I believe a good website consultant not only solves problems but teaches along the way. SEO is both an art and science and the basics of optimizing your content can be taught.
15. Document a content marketing strategy
The biggest content marketing mistake companies make is not writing down their strategy first. Blogging 2-3 times per month is not a strategy. That’s just a tactic.
16. Diagnose & fix usability issues
Is that slideshow on your homepage working? Is your menu clunky and preventing people from navigating your site? Are your fonts making it difficult to read your content? Give an experienced website consultant 5 minutes, and they’ll find something.
17. Convert your website into a Content Management System
How do you edit your content? Do you have a tool? A website without a CMS is like a car without an engine. You need one to make things run.
18. Help you articulate your value proposition
If your value prop isn’t crystal clear, drop all other marketing activities and focus on just this. Can a website consultant help you? There are certainly many other ways a website consultant could help improve your website.
This list is not exhaustive, but hopefully, it’s given you ideas on how to take advantage of one. A web consultant’s goal is to solve the client’s problem with the business’s success in mind. A web consultant listens. A consultant considers the business model, the audience, the competition, and all of those considerations play into the project at hand. A web consultant isn’t afraid to say no. When a client suggests something that the consultant doesn’t see as a
good fit for the project, or it’s not the right time, the consultant will be willing to say no.
A good consultant will follow that up with an alternative approach or a full explanation for why the idea is being shut down. A web consultant wants to see their work succeed post-launch. Rather than just focusing on launch day, they are more concerned about the long-term success of their guidance and development. They are willing to check back later ton recommend potential changes or upgrades that can accelerate growth or success.
Conclusion:-
A web consultant will not suggest their own services if they don’t believe there’s a good chance at a reasonable ROI. While they can’t guarantee an ROI and they don’t know every industry’s key to success, their experience with previous projects and businesses gives them a leg-up above business owners looking to grow their business using web technologies.
If you’re looking for a technical partner to help you achieve your business goals, let us know. Pheunix is a website development company. It also helps you in consulting about your website. While coding and technology are in our nature, problem-solving is our true passion. It just so happens that technology can solve a lot of business pain points and help to achieve the goals of all kinds. The more efficient our solutions, the more accomplished we feel at the end of the day.you can Contact for more information.